The Posting Bible

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The Posting Bible (Updated Oct 2024)

Read Aloud (English only)

Verse #1 Instagram Posting Time


Posting Time… What everyone gets wrong… This is the first thing that people get obsessed about… If you are a new account or an account that is under 1000 Followers, don’t think about the time you post as much as the quality of the content you post!

Why Timing Matters?


When you post something on Instagram (Reel or Post) the app starts running a few trials on your post right away. Before it even lets anyone see what you posted Instagram tries to analyze the post for: Artificial Intelligence, Authenticity, Sounds, Transitions… and much more. After it has determined that your post doesn’t violate any of its conditions, the algorithm shows your post to around 200-300 viewers as a trial. These first batch of viewers is usually made up 100% of your followers. If they have an overall positive interaction with the post then it gets put in front of another group of 500-3000 people depending on your following and other criteria. Of the second group around 30% will be non-followers if your account is in good standing with Instagram. The third group of people is anywhere between 1000-5000 and is made up of even less of your followers and so forth until your post loses steam. So why did I explain all of this when we are talking about timing? Well, in order to increase the probability of your post getting to your followers more efficiently it is helpful to post at the time that they are online. This can be found in your “Professional Dashboard” at the bottom of “Total Followers” and it looks like this:

Now you can imagine that an account with 40,000 active followers would be much higher affected by post time than an account with 400,000 active followers as the algorithm will have more chances to pass your video to someone who is awake and online in order to test it for virality potential.

When To Post?


Depending on your account size…

0-1000 Followers: Don’t think about timing at all. Focus on quality and quantity. The app is still trying to decide if you are a trust-worthy account or not. As long as your posts are getting a higher amount of views than you have followers your account is on the right track.

1000-10K Followers: Run some analysis and do some experimentation. Post a reel before the spike of your audience (in the pirate above that would be at 6 PM and that is when that account posted) but also if you can make more content try to post at different times as well. That might increase those times for your account or you will see that posting in certain times has a higher reach. In this category of followers you can start understanding a bit about the dynamics of your followers. Use that to understand where are they and when they are most likely to see your posts.

10K-50K Followers: This is when you can start having a bit of influence over your followers. You should still be posting your main content at around the time before the spike of your followers, but you have a bit more flexibility and room for improvement at this point. You need to start thinking about your target audience and start catering to them more. Where are they geographically? What time do they get on the metro and start scrolling? When are they eating lunch and scrolling? How old are they? When do they go to bed? Which days do they go out? These questions you need to answer with a series of posts at different times and analyzing the results. If you take advantage of focusing in on your target audience at this point the account will grow in a better direction in the future.

50K to 100K Followers: At this stage you should have an idea of where your audience is mostly (with regards to time zones) and you can make some interpretations on what they do. For example, the Spanish take naps between 2PM & 5PM every day and they like to scroll around that time. So if you have content that is popular in Spain that might be a great time to post. In the US, in the MidWest and Southern states, people go to church on Sundays where phones are not allowed, so may be wait until after church time to post when everyone gets their phone out after 2 hours of not having access to it.


100K+ Followers: This is when you decide what you want to do. Do you want to keep on engaging the audience frequently with quantity (not saying that quality can slack here) or are you going to be ultra selective and pick and chose what you post and when you post it? At MotiVibez we tend to do a mixture of both depending on whether we are posting a static post or a reel and depending on the account and the subject matter. But if you want to hit your audience hard in their feed this is the time to decide that and start posting and growing fast by always being on your viewers’ minds. Or you can build up anticipation and post something amazing once every few days but you are banking on your skills being much higher than that of some of the very talented people who have already been doing this for much longer. You have to pick what you want to do. And at this point your audience is all over the world. If your content is good it will go viral. You can change your decision but do it gradually and keep on going until you hit the desired follower count for as long as it keeps growing! The insider tip:The best indicator for you is noticing when people are sharing your post/videos on their stories. There are different times of the day when more people will share your content and those are the times that you will get the most interactions. That looks like this:


1M+ Followers: Try to post in the times that you are weakest. That will increase engagement. Look at when other accounts are not posting and post at those times in order to reach new potential followers. These times is when you need to be posting your “anchor videos” that will bring new people to your content. And at the times your followers are online focus on posting what they like to see. Make sure you are catering to them so you keep your unfollow rate at a minimum.

Verse #2: YouTube Shorts: Best Way To Grow In 2024!


You are here for followers. So you need to be doing short videos!

Shorts Specific Content:


You should make content that is specific to short format videos. It is as important as your long form videos in 2024. Shorts is where you have an opportunity, up to a minute long, to get in front of millions of potential followers. This is your time to shine! Show them that your account is worth subscribing to in your short (or as we like to call it your pitch)

Creating shorts specific content is easy if you follow this formula:

  • 
Find a topic that is trending (you can use our content research for that)
  • Connect that to your niche in a creative way
  • EDIT FOR SHORTS, so it is attention grabbing and interesting enough to follow through (cuts, frame rates, transitions, and much more that we will make a separate post for)
  • If you can add captions… DO IT! (More than 50% of shorts viewers have audio off)
  • HAVE A CALL TO ACTION! (This also calls for a Post in Itself!)


Adapting your Videos to Shorts (should be easier, but to do it right is actually harder):


  • Make sure that Your Original Videos that you are going to use to turn into shorts are HD quality! First and foremost!
  • Cut them up into the most interesting segments that logically go together and make sure that you stretch them to fit Vertical Video Format: If it is absolutely necessary for them to be in wide format there are a couple ways to do that also, but ideally you have them full screen vertical mode!
  • Show the Highlights in the most memorable way! Cut the frames in a way where you are only touching on the highlights and the highlights of the highlights. They have to go together, but for example if in the original video you explained that you were going to dive off a cliff and then you explain the dive and walk up to the cliff then run up and dive… the short version would be a 1 second segment of you before the cliff dive, 1 second segment of running and another 1 to 2 seconds of you falling. That will make most viewers want to see what happens in the rest of the video or might want to see the full version on your channel… where you get paid.

Verse #3: In The Algorithm We Trust! (Virality?)


The Algorithm doesn’t hate you! Well may be it does… Alright lets look into it. This is going to be a long Verse. It will also get a lot of edits as this information is ever-changing so keep referring back to this Verse to see the adjustments, as it is very important. One day you might see it say the opposite of what it does today. Kind of my favorite topic. What does the algorithm do?
The algorithm is there to provide the best possible content to the perfect audience in theory. But that theory is the starting point. The apps are trying to show each individual user the best possible content. That’s it… now how it does that we will look into further.

Instagram:


This platform wants to promote close relationships. Instagram differentiates itself by having DMs and being able to talk to the creator or user that you want to. It’s gotten a bit harder due to all the spammers but in short that is what the platform is trying to do. It’s trying to build those close connections. So…


What does Instagram value?

  • Shares to DMs – Insta wants to spark a conversation between two people who follow each other
  • Shares to Story – When someone shares to their story they are sharing it with their most intimate group of followers, that goes a step further if it is a story to their “closest friends”
  • Remixes and Reposts – Instagram tracks EVERYTHING! When someone remixes your post it goes to their audience and gives you credit. We call that “official remakes”. When someone downloads and reposts your content we call that a “unofficial remake” because there isn’t a clickable way through the platform to get to the original, the viewer might not have an idea that this was a remake (or a repost in most cases).
  • Saves and rewatches – that means that someone has had a special interest in this post and might interact with it later or repost it.
  • Likes/Comments – You might be surprised that likes are so far down the list and they are listed in the same line as comments. That is to show you that they are not as important. Likes and Comments will help but they are not the main metric. We won’t waste any more time on them other than saying TRY TO REPLY TO AS MANY COMMENTS AS POSSIBLE WITH MORE THAN 3 WORDS!! That can actually spark up a conversation in the comment section which will boost the value of the comments. But given that this isn’t a regular occurrence, we don’t want to count on this every time.
  • Views – this is the fundamental metric. This is the metric that you are trying to increase the most. You use the other metrics and derivatives of them (interpretations) to increase your view count. BUT your view count is a metric in itself. It tells you how the app sees your account. It tells you if you are making quality videos. Here lets look into it a bit deeper.
    • This is where you can start doing some of your own analysis and you can start with (shares/views). This is the first indicator if a video will do well. In our experience if your video gets shared on a few stories when it gets promoted to the first 200-300 viewers, then if it proportionally increases as the view count increases. The video is going Viral. Sit back. Watch. And Enjoy the Fame… for a couple weeks.
    • If a video is getting promoted to an audience that is not not made up of your following that is a good reel also. Here are some examples of good reels at different stages of virality: You can’t get this anywhere else!

Here is a reel that did not go viral… you can see lots of these examples lol.

SOMETHING TO REMEMBER!! At the time these posts were uploaded, the account had around 10K followers. This proves that an account with 10K followers has a chance to go Viral if the Video is DONE WELL! This account has currently (time of posting this) around 130K followers and has had multiple Videos hit over 1Million Views After less than 2 MONTHS!!!!!!!! Here is the proof:

And you see that the other Videos don’t do as well. That is because the algorithm can’t promote all your videos all at once. And Motivibez posts a lot. So they tend to shoot up at different times. Some videos never actually shoot up on their own but the “Anchor Videos” (those with the millions of views) get new followers that get the other videos promoted to them so they continue to grow as the account grows as well. Another thing you can take as a conclusion from the screenshots above is that 2 vides are about Ronaldo.. and more specifically his MOM. There is another one we have that is about his Girlfriend on the page also which is at around 50K views which isn’t bad given it was uploaded when the account was fairly small. When you see something works keep doing it. Each one of those Anchor Videos gained the account thousands of new followers that will watch some of the older videos in their feed but more importantly will watch the new content that you post.

Instagram Descriptions And Hashtags… HOW-TO GUIDE !Very Important!

Try to use up as much as you can of the characters allowed but don’t go off topic. Unless you are a great writer use Chat GPT FOR HELP!!!! DO NOT USE AI TO WRITE EVERYTHING OUT!!!!! Chat GPT will throw poo at the wall to see what sticks.. you are doing the same but you have an idea of what the wall looks like… Chat GPT throws the same poo at every wall thinking its the same. So use the program to rewrite your content and to better explain your ideas but don’t rely on it. It also depends on the message. The MotiVibez Video scripts get revised probably 20 times before they get recorded by humans and AI… But the content on Discord is literally posted after it is written. May be skimmed over. It needs to be Authentic and it needs to be in the actual voice of the person writing it. So that’s what you need to do also. I bet reading along here makes you feel like you are talking … to me… The videos try to be the voice of reason. Or authority. Something educational and informative or something funny. They serve a distinct purpose. This is supposed to read like friendly advice. 🙂

Make sure that you have 15-29 Hashtags on anything you post!! Other than that the story with the hashtags is fairly similar to the descriptions. Make sure that you get many more than you need to and skim through them so none of them sound written by AI or may be banned by the platform. There is a prompt that you can use after you have prompted CHAT GPT to rewrite your description. It is:

“Give me (number of hashtags you want) about the topic discussed above. Make them terms that someone who might be interested in the topic would search for to discover specific information about it. The hashtags should be short and precise and closely related to the topic above. Write the hashtags inline, all lowercases, and unnumbered.”

You should still take a good look at what it spits out because you might need to do it a few times and pic and chose of what it gave you.

YouTube

You can most likely use most (but not all) of your “Reels” as “Shorts”. They should already be inline with your brand and give people awareness of who you are. You have to look at them differently though. Not only because it’s YouTube… but also because you might attract a slightly different audience and you might have different goals on each platform. Youtube offers a great way to get paid for longer format vides. It pays for shorts also, it actually has that figured out fairly well. (Second after TikTok). We are focusing on shorts here as they are the best way to show your content to new audiences.

What does YouTube Value?

YouTube values time spent on the platform the most out of anything else. YouTube ads account for over 10% of google’s revenue! They want you on the platform, and they want you to watch a lot of ads. They place ads everywhere they can. So your part as a creator on YouTube is to help them with that venture. If you do a good enough job at keeping people on the platform YouTube will promote your videos and your message. Here is how you do that:

  • Upload your shorts along side your long videos. Try to upload shorts as frequently as possible around 45 minutes before or after your Long Format videos (at the day you upload those).
    • On the days you don’t upload long format Videos try to upload a short that is catchy and leads people to your account or makes them a subscriber. YouTube is more likely to push content that is a bit less current if it keeps people interested.
    • Shorts on YouTube come on the feed, home page, or in search results. They even have a whole tab that is dedicated to shorts. On a mobile device you can even search for shorts without opening any settings or configurations. YouTube is pushing shorts!
    • If you have long format videos look at your shorts as Anchor Videos as well as Trailers for your longer content.
    • If you do not post long format videos then treat your shorts very similar to your instagram Reels. If you are doing that, you are probably trying to promote something off the YouTube platform or you want to get monetized for your shorts because your videos fit well into the one minute or under category.
      • Either way if you are only posting shorts, turn them into Wide Screen versions of those same videos and upload them to YouTube as regular videos! You already have them as videos, don’t miss out on any views. We can go into this little trick further in a later Verse.
  • YouTube emphasizes on creativity and originality. It doesn’t really need the shock factor of TikTok or the freshness of instagram. It is kind of like TV in the last 5-10 years. So treat your shorts as commercials you want to watch.
    • Using Music Videos as examples for editing is great. Music Videos are fast moving and interesting. They tell a longer story that we never see but we put together in our minds. Think of the short videos (especially on YouTube) exactly as that.
    • Some of your Instagram Reels will not fit in with the YouTube character. YouTube doesn’t reward personal relationships. Shares and sends are great of course, but it’s better to get higher watch times. So videos that tell stories and have a conclusion usually do fairly well on YouTube.
    • It is a bit more limited with the 1 minute exact cut off. We have had some issues with that, but here is an easy solution: cut the videos in two parts where it makes most sense and link them together as part one and part two. If the video is good enough and the topic is well researched you will actually have part one do very well, and Part two be in its shadow (as far as views). I look at the views from part 2 as bonus views because, statistically speaking most viewers won’t watch the full video anyways. So the average viewer is not really losing anything, but the enthusiasts have something to continue to watch. Here is an example of that from a video we posted a couple days ago. Part one (on the right) has 17K views and part two isn’t doing horrible given that it was kind of an after though, or a solution to an issue…

YouTube Shorts also works well with Anchor Videos. The top videos on YouTube bring a lot of new followers and the other videos seem to increase over time as the follower count increase showing that YouTube will promote your older videos for a bit of time. Here are out anchor videos on YouTube. Some might look a bit familiar and they are. Others did well on YouTube but not on any other platform. At the end of the day, we can do the best with the algorithm in mind, in theory; but until we try we don’t know and it is a numbers game to figure out these things. We are creating the statistics here. With our own first hand research. And publishing them for you to learn from our successes and our mistakes. (We aim for more successes but $#!+ happens lol)

YouTube Resources!

Youtube Analytics is very powerful. USE IT! Extrapolate the numbers and play with them a bit and you can get a very good idea of who watches your videos. Be aware of where the people are from. What their interests are? If you are not familiar with the region… (As in the case with some of our channels) DO SOME RESEARCH! Know the holidays! Know the basic “may be stereotypical” information about the countries and the cultures. (We hope we don’t have to tell you not to be a racist… but don’t be a racist). But use those cultural differences to your advantage and study them in order to make more relatable content.

We will take care of most of the research for you when it comes trends and tendencies in the ツcontent-research☆ channel. There you can find all the resources you might need to make successful videos!

Verse #4: Editing…For Short Videos!

FORGET EVERYTHING YOU KNOW!🤬 If you are a video editor or have proper training… this might be a bit hard for you as I am not going to go into L cuts, J cuts or any other useless concept. WE KEEP IT SIMPLE, STUPID! You will have to learn how to edit videos if you don’t know yet. But you can use programs like CapCut or IMovie on Mac or anything really that you can get your hands on that is free. You might not have much experience as a Video Editor yet but in a month you will be better than most of the people that have studied it… ALL YOU NEED IS VISION.🙄

Editing for shorts is different. There is a formula that works, and we have all heard the catchy words like “the hook” or what ever else.. But what does that mean really? Let’s put it simply… You are making Music Videos!

You have watched millions of hours of music videos in your life. They are super interesting! They have quick transitions. They switch frames every few seconds! They tell a story in pieces and break it down to a comprehensive way… and they rely heavily on the sound. BUT If you watch a good music video without the sound it is still interesting. So that’s your guide. Now go out there and do it! LOL JK🥹 Here: Stop scrolling like a consumer and start scrolling… like an artist! Start noticing the ever changing environment of what is popular. Who is making interesting moves online. I can give you some examples:

As we started off with the Music Video analogy, there is a new rapper from the UK that has gained a loooot of attention. Central Cee. I don’t care if you like his music, his videos are perfect for attention. He has some animated edits here and there, in a tasteful way. He even goes as far as to match his outfit with the scene to be pleasing to the eye in some cases. It looks very well made and perfect to go viral. Now on the strictly creator side, I believe you all know the great examples. For video editors MagnatesMedia has been making moves and has been given as an example over and over again for the last couple of years. And for film making Gawx Art has been using innovative techniques to make his BEDROOM LOOK LIKE HOLLYWOOD!! 📹 The structure of your video can vary depending on many factors such as length and the message you want to portray. But we can categorize the videos… to a degree:

15 Seconds or LESS

  • These videos focus on replays and being catchy
  • These videos can get lots of views very quickly if they are done right.
  • They don’t all have to “loop” but the ending has to transition well into the beginning
    • This can be a cut, doesn’t have to be a smooth transition, just has to be eye pleasing
    • The Audio can help you transition back into the beginning of the video also
    • Push comes to shove you can fade to black too, if it makes sense as a new scene
  • Here are some tips when doing these short videos
    • Adding text to these videos (except captions) should be done on the platform (Insta, YT, FB, TT ..etc)
      • If you are writing a message that stays throughout the whole video or even if it changes a few times, make sure you do that through the platform you are uploading the video to as then the platform will be able to read the text better and know what your video is about.
    • If you want to add stickers try to add those from the platform you are uploading to just like with simple text.
    • Try to add the audio through the platform also, even if you are editing to a beat.. what you do then is you find the audio that you are editing to (the audio that is in the video) on the platform and use it at volume 1.
      • That way you are still using the audio officially but it goes perfectly with your video..
      • MotiVibez has done that with an audio we changed and still tagged the original audio… I think we are even on the first page of the audio 🙂

But we actually do this a lot.. With longer and shorter Videos. The Audio Is Important!!! It is important to use Trendy Audio and then Trend on it!!! That’s the whole purpose of using the audio! Here is some more examples of us trending on “Trending Audios” ALSO CHECK OUT OUR THUMBNAILS!! PRETTY PROUD OF THOSE… WE MAKE THEM IN KEYNOTE! 🤣 (COMING UP IN A LATER VERSE)

CASE STUDY! “RONALDO’S MOM”

With that said… We did another Experiment that was very interesting… You might have seen earlier that there are 2 surprisingly similar videos about Ronaldo’s Mom… Well we uploaded it twice with slightly different transitions/filters and a different BACKGROUND audio (same voice over). One of the audios was a trending audio and the other one was and audio we found off platform, but thought it was a good fit as the video is in Spanish and the guitar went along with it kind of like a song. Both videos were uploaded on the same day…(now one of them stays pinned to the top so they aren’t next to each other… you are welcome). The one with the trending audio at first was doing better. It got to 80K within a day or two, while the one with the guitar (the one I liked better) was at around 5K views. In the next week though, that flipped. The one with 5.1 Million is the one with the audio we found off platform and added to the video directly, the one with 1.2 Million is the one with the trending audio… So how curious is that? It turns out a better video is going to get more views! 🤣 Another conclusion you can draw is that you can replicate success… When a video does well it will do well all over.. Below is the Instagram and YouTube analytics of the video.. The account had around 10K on instagram and around 3-4K on YouTube at the time of upload. It was only uploaded once on YouTube… but maybe it deserves a rerun there also …this time in black and white!😅

NOW THAT YOU SEE WHY WE ARE NOT REALLY FOCUSED ON DOING BRAND DEALS… we will go over the Call to Action (Sales Call) in the Next Verse!


These videos require a bit more thought. You have to present something worth staying up to a minute an a half for. We usually try to keep these videos to 1:05-1:10 with the last 10 seconds being a Call To Action that we can omit for YouTube and keep it within the 1 minute parameters without losing any of the value. (On cases that the video would lose its meaning at the 1 minute mark we have cut it in two parts with overall success, you can read an example above)

There is no good way to categorize these videos. You can find anything from motivational videos to longer edits and videos where someone is explaining a concept (like the guy with the bandaid on his nose.. we will look into him as an example may be later) in this category because it is the category everyone wants to win in. When these videos go viral you get lots of new followers and people get to know a bit more about your brand or what you stand for.

CASE STUDY: BE A BEAST! LIKE MR BEAST

These videos need to be more informative. They still need to be very catchy and edited well 100% but they also need to add more value than just stupid Entertainment. It can be Entertainment but it has to be a bit cleverer. MR BEAST does a great job turning his videos into short versions… of course! If you analyze what he does, you can see that his shorts are usually story oriented. And in his Stories on Instagram he is always bating you on to look into his longer videos or asking you to think about something. Which leads you to his Profiles or one of his Channels and hopefully gets you hooked to watch the full version to see what happened in that jumbled up short you just watched. It’s pixels and audio that move and demand attention! Break it down to the simplest form. Look at the colors that stand out on the platform and use them in the first 3-5 seconds of your videos.. When you scroll on your YouTube home page or your explore page on instagram you see tiles of videos that come to life as they get scrolled past. This is your time to shine and grab attention. The platforms use certain colors… use the opposite of their colors (None of them use green). So a video of you laying in the grass with yellow words around you might demand a bit more attention than if you were at your desk in front of a white background like the rest of the site. The green from the grass will stand out like a sore thumb and that’s what you want! It’s not just about the Thumbnail any more (Even though the Thumbnail is also very important not only for views but also for brand representation).

You can see MR Beast’s Thumbnails are using those colors and are very very entertaining. He obviously chooses to have his face on there as he is the star of his own show. But some interesting information that MR Beast has discovered. IF you have an open mouth in the Thumbnail you will get less views overall so he stopped doing that. He also says that given that the videos start playing while being hovered over or as we talked about in the homepage on YouTube for example the Thumbnail and the first 5 Seconds of the video have to go together. In other words you have to back up your thumbnail with your video because clickbait on thumbnail doesn’t work when you get a sneak preview of the video! Win for the Platforms. Loss for the Spammers!

The colors that you should try to avoid are as follows:

  • YouTube – white and red
  • Instagram – Black/White/skintone colors (unless you have a “face for TV”)
  • Facebook – White and Blue
  • Snapchat – Yellow and White TikTok – Blue Red Black and White

The colors that you should try to use are as follows:

  • YouTube – Blue, Green, Yellow, Pink, Purple, Orange
  • Instagram – Red, Green, Yellow, Blue, Green, Yellow, Orange
  • Facebook – Red, Yellow, Orange, Purple, Pink, Green
  • Snapchat – Purple, Green, Blue, Red
  • TikTok – Purple, Green, Yellow, Orange

Examples

The “Longer Short Videos” Need to be well thought out and have a very catchy first 3 seconds. You have heard that before but lets go deeper. The first 3 seconds need to be either shocking, familiar, or something that’s needed. If it flows well with the video that’s great! If it doesn’t make sure that you transition it in a way that is pleasing to watch. It is all about grabbing attention. And lets start with an example. If you are making a video about the stock market (BORING) may be start off with a bit from the movie “The Big Short” as an intro and let the thought flow into what you want to tell people! Or you can start off by giving them something important like the NON-Farm Payrolls for the month and that will grab the attention of the people who are concerned with trading the most, but say it in a way that grabs attention! Edit the graph behind you, point to it like the weather man! Do something unique and creative… Those were just some ideas to start, there are many opportunities to be interesting! And still there is a third way that you can start this video and to be honest the way I would start it! A skateboarder would run into a wall and fall on his face (Scorpion style with his legs over his head if possible) And I would come in YELLING “DON’T FALL ON YOUR FACE WITH YUOR INVESTMENT!!!”… then go on to give you why you have fallen on your face before and how I will change that… Then I will end it with a Call To Action… which we will go into further in the next Verse.(edited)

If you were trying to show a cool car or a motorcycle make sure that you speed up the road footage a bit, may be export it at a lower frame rate to give it extra sensation of speed. I am not saying that you should be out wheeling on your bike but if you are the first three seconds is where you show that. After that give them the road test and close it off with something memorable. May be an awesome transition out with a sound of a bike whizzing by that your viewers can remember. Or an honest hearted stay safe at the end of a video about motorcycles might connect with your audience and make them understand that you know motorcycling. Then close out with a Call To Action!

If you are making a reaction video come into the scene in a cleaver way. May be add your own twist to every beginning and pop in and out throughout the video in a memorable way. Everyone is at the bottom corner… wouldn’t it be awesome if you poked through from the side like you were peaking in where the scene allowed for it… may be for artistic humor at first, but if you see a positive reaction to that then keep doing it. See what works with others, use our examples as a guide and keep creating awesome content!

Something like the image above might stand out in the crowd… and it took me 2 minutes to create on KeyNote BABY! Notice that the colors are yellow tinted and extra saturated and both of the people are expressing something with their faces (One witha. partial face but still very clearly expressing interest) This could be a great memorable thumbnail also.

Verse #5: Call To Action

After you have successfully started to make interesting videos that are getting viewed, your Call to Action is potentially the most important part of the video. You should try to incorporate a call to action in all of your videos. The shorter the video the harder it is to place a call to action but we have expanded the definition a bit and came up with some interesting ways to get results from Posts and Videos alike.

What is a Call To Action?

MotiVibez defines a Call to Action as anything you ask of your audience, viewers or community. Keep it Simple Stupid! So… You have gone to a restaurant for dinner… server comes, gets the drinks… gets the food order and brings it out, at the end you pay. That is the basic concept right. In restaurants with well trained staff, in the times in between a server might come and ask if you would like a starter before the meal, after you order a starter the server might ask if you would like a salad. May be after the dinner the server presents the desert menu and then a cocktail list or coffee. In restaurants where the server doesn’t offer those things they don’t sell as many of them. Simple as that. It’s much easier to say to someone, “Yea, why not” than to call upon them and ask them to do something. It’s a sale. It’s a pitch… it’s almost a bit like courting, in a professional way. A good restaurant makes you feel at home and attends to you. You can use the same analogy with a clothing store, where in a boutique you might get special attention and pay an extremely high price, whereas in a department store you meet someone at the check out and unless you absolutely, positively have no idea where to find your shoe size or something, you don’t ask the employees of anything. So what kind of community are you building? How will you interact with your audience? Will you be of such great use of them that you can convert some into clients?

As with the restaurant example, where the restaurant will do the bare minimum of taking your order, bringing you food and accepting your money in a (usually) smooth and easy process, your audience, and everyone online is used to having a minimum standard of expectations. People are on YouTube and Instagram for entertainment. They are definitely not there for you to give them a sales pitch like an 80s stocks broker! May be a very tiny percentage is but for the most part these are entertainment and social platforms. So entertain! Cater to your audience. Show them what they want to see. Be creative and interesting. And within your videos let them know how they can help you if they want. That is the secret to a good Call To Action in a short format video. Now lets look at how to implement it:

DO IT!

Implementing the Call To Action can be tricky. At the same time, you, as the creator have to be a bit tricky too, in order to do it right. We have all skipped through the awkward interruptions of longer format videos when there is a sponsor shout out or merchandise promotion. In the Short Videos and Posts game that is a skip. Period. So don’t try to sell on every video but try gain something out of it anyways. If you can get a follower or a share of the video that follower can convert to a client. So even if you don’t have time to say your pitch in your video try to get it in front of the viewer in a later date by turning them into a follower or getting them to engage with the video. If they comment you can comment back. If they like it the algorithm will show them another video in the future. If they share it they will have it in their history and they can always rewatch it. All the platforms have a way you can write words natively when you are posting a video. Use that when possible. And if you have nothing else to say, pick a command: Like, Follow, Subscribe, Share, Comment; that fits well with the video and ask the viewer to do it. If there is a sticker with the symbol for the command that is available (instead of writing it out) use that to reach an international audience who might not speak the language you do. Did you know that “over 50% of the time spent on Reels on instagram is with Audio Turned OFF”!!!!! That is from the CEO himself! A sticker of a thumbs up doesn’t say a 1000 words… it says just 1 that is known throughout the world, LIKE!. So use those to your advantage.

On other videos you can add a tagline at the end that urges your viewer to follow you. Give them something to think about if you have time instead of commanding them as with the example above. Tell them that if they don’t follow your channel they might never see another video, if they liked the video they will follow. If, you ask them to share it they will most likely share. MotiVibez ran this experiment with two videos. One we used a version of the follow us message mentioned above, and on the other one we asked the viewer to save and share. Both Videos are over 5 Million and here are the results of the Call to Actions: The Screen Shots above show that one video got saved more than 90K times while the other less than 11K times. (Still not bad). But look at Profile Activity… Those are the Follows.

What is a Call To Action?

The apps react differently to deleting things. You have to always be careful what you delete.

Deleting Content:

You should refrain from deleting content. Even if it is something you tried and didn’t do well, it’s better to leave it up. It might do well in the future. The trend might catch up to the video. Or it hasn’t found the right audience yet. Sometimes it’s just a bad video, but it’s ok to show people your failures at times. May be change the description to something funny, may be explain it was experimental but don’t delete it. If you really can’t stand your video either “archive it” or make it private in stead of deleting it. Deleting any of your own content shows the platforms that you might not be proud of something you are doing. If you delete frequently the App might think you are spamming or may be you are reposting something for the follows then taking it down (which is OK to do on a rare occasion but don’t make a habit out of it). The only time we would suggest deleting is when you get flagged. If there is a piece of content that you uploaded that wasn’t inline with the platform rules you could chose to delete that. We did a video that got blocked in some countries and we decided to leave it up because it was a bit of a passion project and it also wasn’t considered an actual “strike” against The MotiVibez account. Here is a screenshot of what the email looked like from YouTube:

If you use the in app music you will never get a copyright violation. Sometimes what we like to do is upload a video with music already added, so it goes well with the transitions. Then when we upload we add the same song from the App but leave the volume at 1 so the viewer can’t really hear it but we still give credit to the artist and the video goes well with the song. Just a little trick you can use.

Deleting Comments:

Deleting comments should also be done with care. A negative comment can be positive to you and your channel. Let’s say that someone corrects one of your posts or video on the first 10-15 minutes of uploading it… which has happened to us before when we made a mistake saying “Messi might play in the 2006 World Cup in stead of the 2026” (in the archives now to reiterate the point on deleting content). That isn’t so much negative as much as constructive feedback from the viewers, but even trolls we keep for the most part. The app does a pretty good job selecting the comments you should not have as showing so just let it do it’s thing. Now there are the creative trolls which are usually “Only Fans” promoters and such, they will comment tricky things in order to push their message out. Bad words might be misspelled or emojis might be used to represent certain things. If you catch these, delete!

Deleting Followers:

Verse #7: Trends

Trends are the start of your videos. After you have practiced enough making good looking videos, trends will help your good videos blow up. Finding the trend while it’s still brewing is the tough part. We focus on bringing you those trends in our “Content Research” section and in our newsletter so sign up to receive our notifications! Here we will look at trends as an overview. Trends can be broken up into 3 sections by duration:

Short Term Trends:

These are current events. They are at the top of breaking news. Something huge that has happened or something interesting. It could be specific to your demographic so might not be world wide but it is an event that affects your followers in some way. If you are in the Finance Niche then The Non Farm Payroll is a good example of a current event. It is also a reoccurring trend that you can prepare for every month. The negative side is that you are competing with the Big Media Outlets as a source of information on that so your post must be very compelling. Timing is of essence here also. You have to be on your game here and post as soon as the numbers come out so if someone is searching for it at that time then you are one of the first ones to come up. We tried doing this with the Euro Cup and it makes a difference whether you post 10 minutes after the match or 2 hours after the match. The faster post gets more views because it is more relevant to a lot more people. Those are examples of very short term trends that are easy to hop on but are competitive and very time sensitive.

There are short term trends that stick around for a day or two. For example with the Euro Cup, whoever becomes champion will be popular in the news for a couple of days before it quiets down. And if you are from the given country it will be popularized for the next week. Same can be said with American sports. Each game is popular for a short time but the winner has a parade and returns back home, lots of people are taking photos and posting them so it will last about a week. What you could do then is before the final match, you write a script or a post for either outcome and you can be one of the first people on a stronger and longer “short term trend”. There are a lot of opportunities as the world is full of events every day. You should aim to incorporate the trending topics within your niche. There are plenty of subjects to chose from.

Medium Term Trends:

This is the most variable category as far as duration is concerned. This category is full of dances, edits, topics of discussion. Larger news events fall into this category. Ongoing topics and world phenomena and achievements can fall into this time frame also.

We will begin with the easier ones to spot. The “dances and edits”… even though they don’t always have to be dances or edits lol. We all know the videos that get lot’s of attention and blow up all of a sudden. The one that comes to mind is the hat trend where, someone throws their hat in the air then slows down the hat and starts moving around while the hat is flying, then the hat lands on their head and they go off to an “adventure” kind of like the video below but this person used it with his helmet to make it go well with his bike video. And then the video editor is also hopping on the trend by explaining to his audience how to do that trend. You see how this goes viral? When a lot of people are showing interest from many different aspects, the idea gets reposted and reworked until it’s everywhere and people start noticing… virality. You can’t go viral on every video unless you are Ronaldo or The Rock or may be one of the Kardashian girls, but if you consistently stay on trend your videos will do overall better and a few will even go viral for sure. Just remember, it’s 2024, everyone has a viral video!

https://www.instagram.com/p/C8DItxbSgvd

In this category of “Mid Term Trends” longer events like the Olympics or ongoing Conflicts are also dominant. These topics last for about 1-3 months and you can rely on them. If the subject is something to do directly with your niche then that’s great! If you have a competitive ice curling channel, the Olympics is your time to shine, as curling is not really in the public eye much outside of the Olympics. With e big enough following you can also create these events. Let’s say you are a company working on a project like launching a new T Shirt that is a collaboration with Louis Vuitton for example. And you show your viewers the process of the collaboration, the process of printing these shirts and creating the designs. And then when you launch it a few weeks later you can post photos of clients wearing them and create a story around that. You can also do that with making people live on an island for an extended period of time, or not leave a circle for days… as that is exactly what Mr Beast does. He hypes his own ideas to his giant audience and then follows through. This is also what priming is about but we will go over that in the next verse. Lets look into longer trends next.

Long Term Trends:

These are so big that you can probably make your page around them. These are events that drive long term interest. Also in this category are the top of A list Celebrities, both the ones that got famous offline (movies, tv shows etc) and online (YouTubers, Influencers, Meme people). These trends last years. You can call them Themes or even Niches at times.

An example of a trendy topic like this is the “Line City” that Saudi Arabia has been teasing for a decade or so… This impossible project, which might or might not get done ever, has had thousands of videos done on it. I would assume that while the Burj Khalifa was being constructed that was a similar type of event. The whole country is getting behind the project and hyping it up starting from the government.

Elon Musk and Ronaldo are examples of celebrities who have a strong following and are always trending. There are hundreds of fan pages of them on every platform and the people who are interested in what they are doing are very loyal fans. Ronaldo is the highest paid influencer at the moment per post… if you don’t count Elon Musk and all the money he is making from Twitter or X as he likes to call it now.. and hey call it whatever you want Elon, it’s yours. I call my scooter Nasty Nastia!

The Long Term Trends, once you become an authority in them, you can rely on for a steady audience. There is a lot of hype around them and multiple videos about the subject can do well. Sometimes it takes time to rise to the top as there are other people who are also making content about the given trend but once you do you can have a lot of authority over what information gets published about the topic. Pick these carefully. They might make or break your profit potential.

Verse #8: Priming

Priming is a marketing term that is used to describe the idea that influences affect decision making of consumers. 
 We use Priming with respect to two distinct but very related aspects. The viewer and the algorithm.

Priming and Testing the Viewer:

This is achieved through first finding the topic that you would like to cover and instead of making just a single reel or post about it you do multiple pieces of content. The topic has to be worthwhile, so the local pet store having a giveaway is probably not a good topic. But lets use the sport example from the previous verse and expand a bit further. If you know that two teams are going to the playoffs then may be do a few posts about the season of both teams prior to that. See if the post does well. Cover the star players on both sides in a separate post or video. Cover the anticipation of the game. And then post the reel that shows the results and who the champion is. That way your audience has it coming. It shows them that they might find this type of information on your account. It also tests the information prior to you committing a day or two making a reel about it. A quick post could take 10-20 minutes to upload and if it gets a great response from your followers then you can build up on that success and expand upon the story. At MotiVibez we utilize this strategy with certain subjects.

Priming and Testing the Algorithm:

When you have a topic in mind you might want to test if the algorithm pics it up also. May be your followers are interested in the topic and a large percentage of your followers have seen the posts leading up to the reel you have been preparing, but also if you see that a post is reaching people who are not your followers you know that the subject matter is not only interesting to your followers but also a lot of people who might become followers if you keep on posting content about the topic. You can see the example below, that the post is reaching a lot of non followers and is on the explore page. But another interesting thing is that it has a lot of views that came from the Hashtags! (We will look into Hashtags and descriptions in the next Verse.) That means that people are actively looking for the topic. In this case this was not a Mid Term or Long Term trend but a current event that got a bit of attention so we did not make any follow up posts about the subject matter but we did take advantage of the trend while it was hot.

The algorithm Is NOT Hiding!

If a post or video does well then that is what is being searched for. Instagram, YouTube, Facebook, Google, TikTok, Snap…. All of them have an algorithm that they think best shows their viewers what is popular. By design there is some overlap. It is not 100% correlated because the same content or topic are not treated the same across all platforms but they all try to show the best current information to their viewers to keep them on the platform. Google goes a step further and shows you search terms with analysis in google trends! USE GOOGLE TRENDS!!!!!!!! LET ME SAY THAT AGAIN… USE GOOGLE TRENDS!!!

When you have done your research for a video and the video is doing well, go back into the topic and see what other information people have interest in. May be there is a question being asked in the comments over and over again. Make another video addressing it. May be there is a split opinion on the matter, once again address one or both sides. You can milk a topic (with reason) until you see that the videos and posts are starting to fall and you need to switch to something that is popular now.

Another interesting fact is that if you have a good standing, high performing account (like we do)… you get some of the topics first! These platforms are a business and they like to minimize risk like all other businesses. When someone like the Rock posts something, the first 100-1000 people that see it are of greatest benefit to that video. Those first eye balls are the filter for the platform to understand if the video is worth promoting or not. Then it snow balls from there. The platforms are not going to trust spam accounts or new accounts to be the ones that tell them if a video does well or not. They will trust good standing accounts with providing them that information. So when your account is doing good you get all the latest trends presented to you via the platforms because you are a valuable member of their community. Now look at your feed or your discover page on any of the apps. Are you getting the popular posts before they have 100K likes or are you still an after thought to the platform? That differentiates you from the user, the platform now sees you as an ally. That’s why they are called “Partner Programs” at this point you are in this together.

Verse #9: Hashtags & Descriptions

As you saw from the post above the Hashtags account for more than 10% of the reach. The description is just as important! If you can find the trending topics but cannot tell the platform that your content is about those topics, you aren’t doing anything productive.

How to Write Descriptions:

The Topic looks promising. You shared the video with a couple of friends to get their opinions and they liked it.. now its time to post. You upload your video added your audio (which is the next Verse) and now its time to write a bit about what the video is about and give it some hashtags. The description should be well thought out and it should explain the idea or topic about the video. It doesn’t have to be a narration of the video but it can use it to expand upon an idea or lead into something informative in the description. The description is where the people who have lots of interest in the video go to get more information, so give it to them. The description is also where the algorithm on the given platform starts to categorize your content. The AI that these Smart Social Platforms use is beyond belief. Lets just assume that they analyze your video entirely, from the metadata to the transitions and descriptions to the faces that appear in a certain video. They definitely read the description. TikTok is actually really good at that. And TikTok actually shows if the video has been categorized or not. When you look at your video and you see above it a search term, Congrats you have been categorized. TikTok Categorizations come and go though. A video might be categorized for a month then not get a single new view after that.

On Instagram and YouTube its a bit different. The description on Instagram should be around 2-3 paragraphs and it should be written with keywords in mind. They shouldn’t be the total focus but they should appear in the description. We don’t use any keyword checking tools but they exist if you want to use them. What we do is write out a description that we think covers the topics in paragraph form and then run it through AI to make it sound more interesting and rewrite it using 5th to 8th grade reading level. Most of what people search for is simple terms so that seems to do the trick. Its also authentic that way. The AI doesn’t know what your video is about so it won’t stay on topic if you rely on it completely. Sometimes that is not an issue but it’s better to use AI as an assistant not as a worker just yet. The technology isn’t there and the Platforms are still weary of AI being used heavily in the content. Instagram actually places a tag on AI that it has detected as being made with AI. Instagram uses the metadata to learn that about the video as many platforms leave signatures behind. If you run it through a editing software or export it as a different file it might be a bit harder to detect if you have these issues. We believe that the human factor is needed.


Youtube descriptions are very similarly structured to instagram but you can write a longer description. I would try to take full use of the characters available to the description because if you don’t, then that is opportunity wasted for that video as far as getting search results and being categorized.

Hashtags “#”:

First and foremost if you have less than 25 hashtags on any of your posts or videos, go back and add some more. You need at least 25 hashtags on your videos and no more than 29. That’s it. Real Simple. Write out 25-29 words that have to do with the subject of your posted content. Try to keep them simple and to the point. Keep the wording at a 5th grade reading level so the terms are more likely to be searched for. That’s all there is to it really. Don’t waste more time on Hashtags than that but the time you do spend on them make sure isn’t wasted. Be thoughtful with your hashtags.

Tags/Topics

Some of the platforms have additional information you can give about your videos. Instagram has topics for their reels. Those help classify your video and categorize it. The topics should be looked at as hashtags that are chosen from a list instead of written. The tags on YouTube function a bit differently as they are there to support your description. If there was something you missed or a word that could be misspelled put that information as a tag on YouTube. Don’t waste time on these processes. They should be done well but if you overthink them, posting content will take hours. Have a plan on what you will write in these areas before you actually post the video. That shouldn’t be too difficult as you just spend hours creating and editing it.

Verse #10: Let’s Put it to the Test.

We do as we preach. As should you! The new age of Smart Social Platforms (Social Media) is very sensitive to the touch, so to speak. The algorithm is always analyzing you, but the viewers are as well. You have to always deliver on your promises and you have to be consistent. Don’t try to fool your way into success… That won’t be successful. There is a period of about 4-8 weeks when an account has just a few followers and you keep making content for the 3 people that view it every day… It might make you feel like you are not going to win at this… That is probably not the case (unless you have tried to buy followers or have done something else sketchy on that account) You definitely have a chance to grow the account.

To illustrate that Our Formula Works we are showing the process with 4 accounts! 2 On Instagram! 2 On YouTube! Look at them as the “community accounts” where we will test our theories live and show the results. The accounts are going to be Public so you can follow along as they grow. And on here you will have a chance to look at the analytics and the growth. The accounts that we are going to push are going to be a bit different from each other in almost all ways.

How will this work?

We will create 2 Brands and make an account for each on Instagram and Youtube. So 2 brands with 2 accounts each (one on each platform). We will Not Pay for any Ads or Sponsorships, we will just make content and post it. That’s it. Nothing fancy here… well we’ll see about that. But no money being wasted at all! The only paid app we have is CapCut and that is because we have a new team member who let’s us use his version. We have paid $0 for anything we have done so far. Money can significantly speed up the process but let’s see how far we go without money. NOW that is not to say that this mentality won’t evolve. But as of yet ZERO DOLLARS!!!! And “EAT WHAT YOU KILL!!” mentality. If it was easy everyone would be doing it, and you wouldn’t be here. So watch and learn! We have no idea what results we will see, this could be the most embarrassing thing on the internet… But I got a good feeling about this.

The First Brand:

One will be a brand new account. This will show you the time it takes to get the first viewers and the patients you need to have in order to be successful. We will show you how to post and when to post. Oh… and did we mention it will be completely automated… NO THIS IS NOT WHERE WE PUSH AN APP (ALL IN HOUSE BABY)!!! This will be done by sitting on our bums for a day and scheduling a months worth of content through the platform. This account will be an edits account where we will focus on cool editing tricks and making cool Instagram stories. Stay Tuned!

The Second Brand:

The other account is going to be an account we change. The account was created in January for a dog that one of our team members owns. The account has a few videos uploaded already of the dog, and it has about 50 followers. We will change that account into a “Cooking Theme Page!!” So a complete 180° turn. This Account will be proof that our Method Works in a local market. We will be targeting supermarkets by cooking with food from their stores and hope that we can start working together with a certain Supermarket Chain we have in mind.

To be honest we have just started to work on this project so as of right now we have nothing to show except for the old account of the dog… so here it is. Let’s see this account evolve! We will change the name of the account so may be by the time you read this you can’t search for the name, but we will show a video of that, don’t worry. No Cheating here. No Ads.

Verse #11: Creating Content to Grow a Following.

““Here’s how I think of my money — as soldiers — I send them out to war every day. I want them to take prisoners and come home, so there’s more of them,” Kevin O’Leary

The currency on Social Media is your followers… and unlike money they can actually share, like, repost, remix, duet, comment and save your content… SO IT’S BETTER! When a video does well it gets spread by your followers. To get it going, the platforms usually send it out to a group of your followers first to test it, and if you have a lot of them then you get better test results. Followers in 2024 aren’t of huge importance as if you make good content it will get views, BUT followers are a good metric, because if you keep on doing good on your content your followers will naturally grow. So, don’t focus on your followers, but use them as a metric on how well your account is doing.

Your followers are people who want to see your content… everyone else gets it thrown in their face without ever expecting it. So how do we use that to our advantage? Yesterday we posted a video about Andrew Scott (Check him out if you like cool art) and in the video we added “If you like Andrew’s art share this video” and the results were phenomenal:

This is awesome!! Engagement rate of 1-3 % is average, we are getting 10X that just on likes!! Saves and Shares are also higher than usual and growing as you can see from the screen shot. We also asked for follows immediately after in an indirect way (By saying “Follow us or you might never see us again”) and here are the results:

Posting for Followers Experiment!

Today our task is to create a Video that tries to increase our follower count, specifically. We have all seen the type of video where a creator “Gets Asked” Who are you posting all these videos for? Then they answer “Oh, only for my little following of 200 people” then they have 20K when you click on their account. Those videos are a sure fire way to to always look right in front of your viewers. You are promising them something then overdelivering on that promise. And you will never be wrong about that promise, because as time passes anyone who sees that video will only see more and more followers. This type of video shows your audience that you are trustworthy, AND that your content is worth watching because of the follower growth. We have 140K currently so we will start with a bit of a bigger bang than that. Let’s create the script right now…

Who do you think you are motivating??

Oh just me and the 30 thousand people who followed me last month.

… Alright got it.

This is a VERY short script. This video is engineered to hopefully gain quick traction and gain attention fast. We are overdelivering on everything, We got about 65K followers last month. Lets see if it works.

This Video will be about 4-6 seconds in length. The goal is that the viewer has already started to watch the video for a second time by the time ha has processed all the information. You better believe there will be something to read on the video too that will keep the attention a bit longer. It will also transition from something peaceful to a bit of a darker theme to add a bit of dramatic effect.. We haven’t made it yet so you can check it out on our page to see the results. I believe this is the most dangerous post yet, because if this video flops then wow. NO BUENO! 🤓 Lol we have high hopes and believe in our system 100%. Stay tuned and check back.